"Matteo Salvini ha conquistato cuori, menti e seguaci dei social media in una città un tempo insultata dal suo partito". Nell'articolo apparso il 7 dicembre 2018 su The Times, Tom Kington - corrispondente in Italia per il quotidiano britannico - ricostruisce la strategia di comunicazione social di Salvini, mettendola a confronto con quella di Luigi Di Maio, partendo dall'elaborazione di dati di Eikon Strategic Consulting. Di seguito riportiamo integralmente l'articolo. How Matteo Salvini conquered Rome Italy’s leading populist has won hearts, minds and social media followers in a city once reviled by his party. Tom Kington reports. Armies from the north have made a habit of fighting their way into Rome through the centuries, but when he enters the city tomorrow, Matteo Salvini is likely to be met by rapturous cheers rather than raised swords. The deputy prime minister of Italy is betting that 100,000 supporters will welcome him at a huge rally set to confirm his grip on the country’s politics and mark the transformation of his party from a former separatist group, the Northern League, into a renamed national force, the League. Taking no chances, he has booked 200 coaches and three trains to bring supporters to Rome’s Piazza del Popolo. There, [...]

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